Features

[tegyrius]

You get people to enthusiastically use services by making them compelling and awesome and easy to use. You don't get people to enthusiastically use your services by forcing them to. In fact, that's probably a great way to ensure that a huge number of people who may have been interested in trying out your service never even look at it.

- Wil Wheaton commenting on recent Google+ Events shenanigans, but really pretty relevant to all sorts of decisions in tech (coughAppleOSXLionAutosaveVersionscough)